Data, in one way or another, keeps track of important stories; and as a designer I seek out the best way to speak these stories. For one week I kept track of everything I consumed from the obvious to less apparent from food - to gas - to paper used - to beauty products used. The latter of the items lead me to the idea of exploring our societies beauty ideals and gender norms. 

I began researching the beliefs tied to women's body hair and the inherit taboo-ness. This gave birth to the PetBush Kit "A grow your own homemade/grown Chia Pet." By using the metaphor of a garden and plant growth, I took to frame female body hair in the same light, something that is natural and should not shamed. By using data and research I was able to reveal the outright amount of pressure that most woman are under and costs that it takes to achieve these ideals. 

The kit is not to instruct anyone what to do with their bodies, except what is comfortable. In a society where it is often common for someone else's notion of femininity or beauty to be placed on women, The PetBush was made to enforce the act the owning of ones own body.